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10 Key Defenses Against a “Similarity of the Marks” Refusal

The doctrines the USPTO and the Trademark Trial and Appeal Board actually use to compare marks, translated into strategies you can put in your Office Action response.

Cover of 10 Key Defenses Against a “Similarity of the Marks” Refusal
Trademark Scrivener10 Key Defenses Against a “Similarity of the Marks” Refusal

Inside · Free guide · 7-page PDF

  • The anti-dissection rule, dominant portions and first-element dominance.
  • Why fonts rarely decide the case, and what does.
  • Different meanings, foreign words, weak and disclaimed elements.
  • A quick-reference table matching each defense to your situation.
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